Personalized Phase
Selecting a track in one of the following areas of expertise enables participants to develop their professional projects and increase their knowledge in a specific area.
Specialized Tracks
Entrepreneurship
This track is designed for those interested in start-up or corporate entrepreneurship investigating areas such as raising capital, SME buyouts, integration of operational units, opportunity management and building a team. By exploring personal and professional success factors you will be better prepared to manage risk.
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"Participants often ask me at the beginning of the course what makes a successful entrepreneur. By the end of the Track, they may not have the perfect answer, but they are certainly well equipped to start their own business or run business units. I especially enjoy observing students develop their leadership potential and decision-making skills in what I call the 2-in-1 Track."
Olivier Gottschalg, Professor, Strategy and Business Policy Department
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Finance
You will use case studies to analyze the impact of key financial subjects including: capital markets, corporate finance, financial economics, risk management, structuring capital and financial markets. The Finance Track is designed for MBAs who plan to develop their careers in the financial services industry including positions on trading floors and within development banks and credit rating agencies.
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"In the Finance Track, I try to go beyond the numbers to a discussion of what financing means in real-life situations. While technology has changed the face of corporate finance and capital markets, there's always room for creativity and new approaches, and addressing these challenges is a pleasure for students and teachers alike. Together we explore the diverse and changing landscape of finance."
Joel Bessis, Professor, Finance Department
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Management Innovation
Participants in this Track are interested in Management and Innovation Strategy on a multinational level. Group projects concentrating on your industry of choice are enhanced by guest lectures from industry leaders. Electives in the areas of Technological Evolution, Industry Competition and Evolution and Protecting Innovation are among the options offered to help the graduate navigate this ever-changing field.
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"One of the many interesting things in this program is a 12-week long project-based course where you analyze the evolution of a technology of their choice, with the intent of predicting the near future of this technology. In previous years MBA Participants have analyzed fuel cells, golf balls, optical disks, cellular technology, and search engines, to name a few. After understanding the technology and its stage of development, a second task is to understand the impact technology has on competition, as well as the impact competition has on technology, and to craft a strategy for a specific company. You will learn about: IP protection strategies; partnering decisions; strategies for standards battles; make versus buy decisions in R&D; entry and exit decisions for different technologies. This dynamic competitive analysis provides a rich understanding of industries that are innovation based. Another cool feature in HTI is a set of courses on e-business, including auction theory, which is the basis for such firms as e-Bay and Expedia."
Asterbro Thomas, Professor, Strategy and Business Policy Department
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Marketing
Designed for MBA participants who want to take on marketing responsibilities, this track will focus on key processes within firms such as: the value chain, the customer relationships, and the new market offerings. Participants will have the opportunity to solve real marketing problems, while learning to analyze the competitive environment when making strategic marketing decisions.
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"In my marketing course, MBA participants follow the logical progression of a typical new product from its development to its final launch. To ensure they are grasping the key messages along the way, I take a pro-active role in the classroom. In one lesson, I might bring in an incongruous prop that draws attention to a particular point. In another lesson, I might divide the class into small groups that compete against each other. While in a different lesson, I might - without any warning - call on students to comment on a certain stage in the marketing process. It's fun and sometimes dramatic, but it keeps the material fresh in their minds."
Frederic Dalsace, Associate Professor, Marketing Department
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Strategy
The Strategy Track develops an understanding of profitable growth. It enables these managers to apply tools to make decisions under uncertainty. Electives include; Corporate Strategy and Development, Management Buyouts, Geopolitics, and Sustainable Development.
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"Directing the Strategy Track at HEC MBA is a genuine pleasure for a professor and a researcher. In this Track, top professionals are willing to share their knowledge. This year, partners from Bain, European Commission members and renowned investment bankers delivered key messages for success. From an academic point of view, I emphasize the advantage of thinking about ingrained business fore knowledge. We reflect on how markets can evolve and what innovation imparts to firms' organization and culture. Working on genuine cases completes the experience. This year, two teams were selected to present their growth strategy to board members of a leading company (20,000 employees worldwide and a turnover of €8 billion)."
Rodolphe Durand, Associate Professor, Strategy and Business Policy Department
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Professional Tracks
Company Consulting Project (CCP)
This track presents an opportunity for participants to work as consultant on a project with a defined strategic and operational objective. Working in teams of three-to-five participants, each CCP work group is supervised by one of the MBA faculty members and an in-company mentor. In the last few years, many companies have worked closely with HEC MBA participants on field audits and research projects, including Allied Signal, GE Medical Systems, Volvo, Hugo Boss, Schneider Electric, SmithKline Beecham, BNP Paribas and Bouygues Telecom.
Individual Professional Project (IPP)
The IPP track provides HEC MBA participants with a four-to-six month, hands-on corporate experience in France or elsewhere in Europe. This option allows participants to define their own professional project with a faculty member's guidance. It enables participants to focus specifically on their professional transformation and to gain a solid work experience in Europe while giving companies access to the HEC MBA talent pool. At the same time, host companies must allow participants to attend four MBA executive seminars on the HEC campus. The seminars, which last three days, cover key advanced management topics that all participants must take, including personal assessment, innovation and strategy, change management, and ethics and corporate social responsibility.
Mission and Action Project (MAP)
This project offers a unique opportunity to gain hands-on experience in a challenging environment under academic supervision. By selecting this option, which allows you to work in the field toward a humanitarian goal, you engage in fieldwork where stakes are high and the rewards are even greater. Whatever your field of business expertise, you will have the opportunity to tune your business skills while giving back to the community. Take on the world and affect social change: the MAP Project is a first step.
Entrepreneurship Project (EP)
The Entrepreneurship project is run by an individual or team of participants as part of their MBA curriculum. The EP's goal is to give the opportunity to participant(s) to start their company while staying within a framework/structure that meets the MBA requirements and objectives.
Creative Academic Project (CAP)
This self-driven project provides MBAs with the opportunity to develop the skills and experience needed to successfully pursue their professional ambitions. Such projects may include developing or advancing a business concept, or writing a business case study in collaboration with an HEC professor.
Electives
In addition, throughout the eight-month personalized phase, participants select courses or seminars among 80 electives with emphasis on either management knowledge or personal skills and development. Some electives are offered in French.
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Entrepreneurship
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Business Plan: Design & Funding
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Business Plan workshop
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Critical Entrepreneurial Decision Making
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Management Buyouts
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Real Estate Management
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Finance
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Asset Pricing
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Economics & Finance of International Business
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Alternative Investments & Hedge Funds
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Multilateral Financing
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Corporate Valuation
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Marketing
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Marketing Luxury
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Business to Business Marketing
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Consumer Behavior
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Marketing Research
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Marketing for Services
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Management Innovation
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Future Challenges in Science & Technologies
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Intellectual Property Law
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Technical Product Development
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Web 2.0 Marketing Communication
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Creativity & Psychology of New Product Development
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Management Knowledge
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Business Opportunities in Crisis Economies
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Power and Politics
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Indispensable Asia
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Strategy Operations
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Discovering your Leadership Path
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Ethics & Performance
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Strategy
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Corporate Strategy & Development
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Geopolitics & Global Power Play
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Strategy Consulting
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Thinking Strategically
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Turnaround Management
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