This course will provide participants with an introduction to the basic principles of economics. It is meant to help participants familiarize themselves with the most significant tools of economic analysis. In particular, this course will tackle the fundamental principles of microeconomics, including markets, supply and demand, competition, strategic interactions and public policy.
Microeconomics should be understood as a specific logic, as a state of mind that can help decision-makers better understand their landscape and enrich their business decisions. At the end of the course, participants will be expected to understand this logic and be able to include it in their own decision model and strategy. This should enable them to make consistent assumptions and predictions about the local and international business environment. It should also allow them to enrich their strategies through economic analysis.

Learning outcomes

By the end of this class, participants should be able to:

  • Identify sources of economic value
  • Create new market opportunities through differentiation and alternative approaches
  • Understand the mechanisms of competition and their business implications
  • Anticipate future market trends and dynamics, including in terms of competition policy
  • Engineer futures that are more congruent with their interests
  • Develop a long-term, consistent strategy and vision, beyond mere day-to-day tactics