72 Courses Found

Marketing Specialization - Specialization Courses

The Marketing Specialization Backbone course focuses on the development of new market offerings, with a strong emphasis on customer analysis, strategic marketing and marketing-mix decisions. In this intensive and demanding course, you will be exposed to a blend of theoretical rigor and real…

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Mergers and Acquisitions - Specialization Courses

This course provides students with key information on how to conduct private and public M&A deals, presents the main legal issues raised by M&A activity, and discusses how to run M&A deals as efficiently as possible.

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New Product Development - Specialization Courses

In today’s world, successful new products can make or break a firm’s fortunes. The recent success of many firms such as Apple, Google, Toyota or GE has been to a large extent driven by the success of their new products. According to Jeffrey Immelt, CEO of GE, “The only source of profit, the…

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People and Business Performance - Specialization Courses

In a very complex, fast-changing environment, organizations need to develop internal capabilities to be able to address key challenges that are sustainable growth, innovation and globalization. People performance is one of these capabilities. People are key in managing the tensions between S…

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Strategic Management of Innovation - Specialization Courses

This course will introduce the necessity, difficulty and methodologies of strategic management of innovation in established firms. Those firms need to exploit existing portfolio of products / services and at the same time explore innovation to generate organic growth: this requires ambidexte…

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Strategic Pricing Management - Specialization Courses

Pricing is a topic that, both in management practice and in a lot of marketing course curricula, typically receives little attention. When mentioned, it is usually without great enthusiasm. A lot of companies operate under the assumption that “we do not set prices; the market does”. Price se…

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Strategy Beyond Markets - Specialization Courses

Globalization presents unique opportunities and challenges for business growth and development. Whether a firm seeks new markets for its products, new suppliers in its production process, or simply high-yield investment vehicles, managers need to think in an increasingly global manner in mak…

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The Financial Dimension of Strategic Decisions - Specialization Courses

This course is based on real case studies and has no other common theme except to explore all the main topics the CFO of a company has to handle nowadays.The course: Sets out the main problems currently being experienced in corporate finance. Provides a work-related and concrete dime…

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