12 Courses Found

Strategic Pricing Management - Specialization Courses

Pricing is a topic that, both in management practice and in a lot of marketing course curricula, typically receives little attention. When mentioned, it is usually without great enthusiasm. A lot of companies operate under the assumption that “we do not set prices; the market does”. Price se…

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Creating Value from Emotion - Elective Courses

This course provides students an opportunity to understand the singularity of the luxury business and its unique ability to deliver superior profits. Key points will be to establish the difference between Luxury, Fashion and Premium and acknowledge that Luxury demands a business approach tha…

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Digital Marketing - Elective Courses

This course offers a hands-on and practical overview of modern digital-marketing tactics and online business lead-generation best practices.The course is divided between class sessions and workshops.During the class sessions, the topics will be covered from a theoretical perspective, by intr…

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Marketing of Innovation - Elective Courses

Innovation is crucial for companies’ growth – for startups as well as for big corporations. Innovation can rise up in startups, R&D departments, dedicated Labs or traditional business units. Marketing & Communications are key to engaging the team, matching user’s expectations and exp…

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