12 Courses Found

Marketing - Core Courses

Strategic marketing involves determining which customers your organization should serve, which products and services it should offer them, and how. This course is intended to develop an analytical framework for these decisions that permits managers to maximize their organization’s return on…

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Advanced Marketing - Business for Business Marketing - Specialization Backbone

The demise of the “integrated enterprise” and the development of “ecosystemic” offers explain a large part of the explosion of interorganizational exchange. So much so that B2B trade now represents markedly more that the overall value of the overly publicized B2C exchange. However, busin…

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Consumer Intelligence - Specialization Courses

The new source of competitive advantage for companies today is consumer centricity: deeply understanding their consumer needs and fulfilling them better than anyone else. To accomplish this, companies need to set up tools to be more insightful and foster a new consumer oriented mindset.This…

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Creativity Accelerators - Specialization Courses

Considerable research shows the importance of understanding creativity for entrepreneurship. Successful contemporary business rests upon business people’s ability to identify problems (a.k.a., opportunities) clearly, get unique insights on the market and develop solutions unseen and unimagi…

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Decision Making and Influence - Specialization Courses

Consumer behavior is one of the most interesting and important aspects of marketing management. Virtually all decisions involved in developing an effective marketing mix for a product or service rely on thorough knowledge of the consumers who comprise the target market. Understanding the beh…

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Luxury Management - Specialization Courses

The luxury sector is a key asset in France and it requires a specific set of managerial skills and expertise. This course is intended for students who demonstrate the following characteristics: A curiosity to learn and understand the luxury business model An interest for different ways of…

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Marketing Specialization - Specialization Courses

The Marketing Specialization Backbone course focuses on the development of new market offerings, with a strong emphasis on customer analysis, strategic marketing and marketing-mix decisions. In this intensive and demanding course, you will be exposed to a blend of theoretical rigor and real…

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New Product Development - Specialization Courses

In today’s world, successful new products can make or break a firm’s fortunes. The recent success of many firms such as Apple, Google, Toyota or GE has been to a large extent driven by the success of their new products. According to Jeffrey Immelt, CEO of GE, “The only source of profit, the…

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