2 Courses Found

Marketing - Core Courses

Strategic marketing involves determining which customers your organization should serve, which products and services it should offer them, and how. This course is intended to develop an analytical framework for these decisions that permits managers to maximize their organization’s return on…

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Strategic Management - Core Courses

Why are some firms more successful than others?This is the fundamental question of strategy. Because superior financial performance accrues to firms with a competitive advantage, this course examines how firms develop and maintain competitive advantage. Strategic management consists of the s…

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