This course will equip students with insight and knowledge about how Big Data & Analytics contributes to business transformation and growth. By considering market opportunities and drivers, industry specifics, required infrastructure and technology investments, and organizational factors students will be prepared to work on case studies, solve complex business and societal problems such as predicting and better understanding customer buying trends, optimizing organizational design, collecting and processing competitive intelligence, improving retail sales, or helping brand managers gather critical feedback on the success of a marketing campaign.

During the course students will work in two tracks to deep-dive into Big Data & Analytics in Marketing and Big Data & Analytics in Strategy, where they will interact with Subject Matter Experts and solve various business cases.

Learning outcomes

Knowledge of How to . . .

  • Solve business problems by applying analytics methodologies and solutions
  • Think more analytically
  • Build fact-driven Leadership skills
  • Leverage analytics as a strategic asset
  • Develop Strategies and improve operations guided by insights
  • Create business value through use of big data