This course will introduce the necessity, difficulty and methodologies of strategic management of innovation in established firms. Those firms need to exploit existing portfolio of products / services and at the same time explore innovation to generate organic growth: this requires ambidexterity that is difficult to manage. Thus, the course will help participants to understand how to find a specific path to build a supportive culture for innovation, from ideation (finding new ideas) and experimentation to deployment. 

Learning outcomes

When you will have successfully completed this course, you should be able to:

  • Distinguish between different types of innovation (radical vs. incremental)
  • Develop an awareness of the range, scope, and complexity of the issues and problems related to the strategic management of innovation
  • Evaluate the inherent difficulties in innovation
  • Understand the importance of experimentation and the possibility of learning from failure
  • Establish the best processes for stimulating each one: dedicated teams vs. project groups, corporate venturing vs. internal innovation, etc.
  • Develop insight concerning the necessary skills to be effective as a general manager in the innovation process.