Business Management in any company requires taking Intellectual Property into account both for value creation and risk management. This course offers a balanced overview of acquisition of IP rights, freedom to operate, licensing tools and valuation of IP assets. The objective of this course is not to form a future patent and trademark attorney, nor to train a specialized IP lawyer; rather, this course is designed to give an understanding of the use of Intellectual Property as a strategic tool and, for future entrepreneurs, to show how to implement the appropriate IP policy and best practice in a company according to the market and the technology in question.
Different experts - all professionals in private practice - contribute to the course, specialized in patents, trademarks, licensing, and with an extensive combined experience both with small companies and large entities. The course is taught through interactive presentations, case studies and role-play, to put into practice different aspects of Intellectual Property.