Overview

To introduce the student to the process of and considerations of creating a new venture:

  • Creating the idea or business
  • Protecting yourself from competition
  • Designing the Competitive Advantage
  • Building a business model
  • Financing of new ventures
Learning outcomes

Knowledge of:

  • The range, scope, and complexity of the issues and problems related to entrepreneurship
  • The ''state of art'' of various analytical techniques used to assess and value entrepreneurial opportunities