The luxury sector is a key asset in France and it requires a specific set of managerial skills and expertise. This course is intended for students who demonstrate the following characteristics:
- A curiosity to learn and understand the luxury business model
- An interest for different ways of doing business
- A taste for refined goods and services
It introduces participants to key concepts and principles of luxury management. The curriculum starts out with an in-depth understanding of luxury, its role in society and the key principles defining it. There is a particular focus on luxury brand management as well as the strategic perspectives and challenges for luxury brands in today’s world.
A variety of teaching methods include cases, workshops and a field experience in downtown Paris, which adds an action-oriented perspective to the program. Participants are encouraged not only to learn new business principles but also to apply them in a real business setting. To end this course, and implement its key learnings, students will present their vision for a luxury brand of their choice.