Odyssey 3.14 is a new approach to innovation that invites students, managers or executives to take a journey that combines innovation and strategy. Based on 3 pillars making up the business model, this approach suggests 14 directions to explore in order to invent or reinvent a business model.
Innovation is often viewed through a (too) narrow angle: product or service innovation, process innovation, technology innovation. Odyssey 3.14, on the opposite, proposes a comprehensive approach, based on the challenge of established rules. A few years back firms such as Swatch, low-cost airlines or Michelin achieved strategic innovation by launching disruptive business models.
Odyssey 3.14 proposes a framework and practical tools allowing systematic exploration and generation of innovative strategic options. It will demonstrate to students that they can, when thinking about a business on which they have no « pre-conceived » assumptions (“a white page”), explore freely possibilities and propose disruptive business models.