The objective of the course is to provide participants with the necessary insights, skills and confidence to make superior pricing decisions. Strategic pricing management introduces frameworks, approaches, and ideas to solve the most pressing contemporary pricing problems. The course takes a multi-disciplinary approach, combining insights from marketing, economics and psychology. The selection criterion for the content is that all elements should be relevant for contemporary management practice. Interestingly, pricing is also an area in which there has been a lot of experimentation in the recent past with new approaches. The internet has fundamentally changed the way price is disseminated in the marketplace and also offers new opportunities for price setting.