Overview

This course is aimed at training you in understanding how technology changes over time so that you can predict what options firms face at different stages: how will competition change and what tools do firms have in impacting the direction and control of technology. We will also discuss firm strategies as responses to technological change.

Learning outcomes

When you successfully complete this course, you should be able to understand and analyze:

  • The evolution of a technology
  • How competition and innovative focus shift over technology cycles
  • The role of standards and their impact on competition
  • Management and evaluation of intellectual capital
  • How technological innovation can enhance or devalue core competencies in an industry
  • Strategic opportunities and constraints facing large vs. small firms and incumbents vs. new entrants