Holding a degree from ESCP, Aude Darrou is an affilliate professor at HEC Paris, a management consultant in innovation and co-founder, with Anne-Laure Frossard, herself a graduate of HEC Paris, of the agency Tagea Innovation. She worked for 20 years in the marketing and innovation field for large international groups in mass consumer and B2B domains.

She is particularly interested in all aspects of marketing that interact with innovation: brand positioning, marketing strategy and consumer knowledge. She works to broaden companies’ vision of their markets, using various tools to open up new fields of innovation.

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DARROU Aude

Aude DARROU

Marketing

«Affiliate Professor»