Marketing & Media Club- HEC Paris MBA

We are a group of professionals that represent the marketing and media interests of the HEC Paris MBA. In order to leverage the synergies that exist within the school, we work hand-in-hand with the Career Center, the MBA Council and other clubs, including technology, luxury, and and consulting, to create a collaborative setting beneficial to everyone. After all, marketing goes well beyond FMCG companies and marketing agencies! Working together means we learn about marketing in all its functions across all industries.

Curiosity, comprehension and collaboration are the three pillars that guide our mission to provide :

  • Practice marketing. Hands-on experience during workshops and seminars provide club members with a better understanding of how marketing can be adapted to different industries and sectors.
  • Share expertise. Creating events and spaces to learn from our international peers is a valuable advantage. Together we discuss which strategies were the most successful in our past locations, companies and industries.
  • Network. Building meaningful connections with experienced professionals is a strong leverage that will be useful throughout our careers.


Annual Events:

  • Speaker Events
  • Marketing Case-cracking Sessions
  • Interview Practice
  • Alumni Relations & Networking
  • Marketing Trek
  • Marketing & Communication Conferences
  • Digital Transformation Workshops

Recent Speakers:

  • Borja Cappella, Digital Marketing Manager at L’Oreal 
  • Fran Cardells, Salesforce Cloud Director
  • Bruno Kaufmann, former Multichannel Communication Director at Cartier

Recent Events:

  • Visit to the Moet Hennessy Innovation Lab
  • Alumni mix & mingle in Paris
  • Regular happy hour Mythic Mondays in Paris
  • Paris marketing trek to Le Figaro and WeWork

Contact Information

margaret hoff

Margaret Hoffecker, President