Marketing & Media Club- HEC Paris MBA

We are a group of professionals that represent the marketing and media interests of the HEC Paris MBA. In order to leverage the synergies that exist within the school, we work hand-in-hand with the Career Center, the MBA Council and other clubs (industry, luxury, data analytics and consulting) to create a collaborative setting beneficial to everyone.

 Creativity, passion and integration are the three pillars that guide our objectives:

  • Practice marketing. Hands-on experience during workshops and seminars provide club members with a better understanding of how marketing can be adapted to different industries and sectors.
  • Share expertise. Creating events and spaces to learn from our international peers is a valuable advantage. Together we discuss which strategies were the most successful in our past locations, companies and industries.
  • Networking. Building meaningful connections with experienced professionals is a strong leverage that will be useful throughout our careers.


Annual Events :

  • Speaker Events
  • Learning & Development: Marketing case-craking sessions which give hands-on experience in solving real-life marketing cases
  • Alumni Relations & Network Building
  • Marketing Trek
  • Marketing & Communication Conference: a series of talks by marketing professionals and educationalists about the changing consumer landscape, new ways of doing business and upcoming marketing trends

Recent Speakers:

  • Jean Hornain, CEO of Le Parisien – “The Future of the Media Business”
  • Gianluca Carpiceci, Marketing Director for Coca-Cola Europe - marketing, brand and innovation strategies for Coca-Cola across 34 countries
  • Yann Soenen, Regional Director Asia Pacific Champagnes Pernod Ricard – “Building Brands in Mature & Emerging Markets”
  • Ken Natori, Assistant Director of Suntory France - how the Asian company is expanding into Europe
  • Serge Kaldany, Sales Yahoo France – “Business Models and Stakes in Online Marketing”

Contact Information

margaret hoff

Margaret Hoffecker, President