Marketing & Business Development
BackDesigned for MBA participants who want to take on marketing responsibilities, this track will focus on key processes within firms such as; the value chain, the customer relationships, and new market offerings. Participants will have the opportunity to solve real marketing problems, while learning to analyze the competitive environment when making strategic marketing decisions.
"In my marketing course, MBA participants follow the logical progression of a typical new product from its development to its final launch. To ensure they are grasping the key messages along the way, I take a pro-active role in the classroom. In one lesson, I might bring in an incongruous prop that draws attention to a particular point. In another lesson, I might divide the class into small groups that compete against each other. While in a different lesson, I might – without any warning – call on students to comment on a certain stage in the marketing process. It’s fun and sometimes dramatic, but it keeps the material fresh in their minds."
Frederic Dalsace, Associate Professor, Marketing Department
Which MBA is for you?
Inform us of your experience and background as well as your personal and professional objectives by completing the candidate profile online! This no-obligation form is also quick and easy to complete. A Development Manager will provide a preliminary evaluation of your profile giving you an assessment of your potential as an HEC MBA candidate.