22 May 2012

HEC MBA participants produced this years MBAT video – completely in house! This gave us the flexibility and creative latitude to do something a little different from previous years. It was a combination of three things that were drivers for the final product. We wanted to showcase the athletic talents of some of our MBAT student participants, provide a foretaste of the competitive nature of the actual sports tournament, and finally use the videogenic Paris as a stunning backdrop. We were literally running around the city, shooting in front of some of the most recognizable monuments in the world. It was definitely the most exciting MBAT project and every student involved, right from the actors and directors to the editors and costume people, had a really good time making the video. With participants from the top European business schools, The MBAT is the only event of its kind; growing in scale and popularity, the video will be a great way to advertise this years tournament and in further years to come.

Click here to see the video on the HEC Paris YouTube Channel!

Write a comment