10 April 2013

Students of HEC Paris MBA celebrated their 10th year organizing the Sustainable Business Conference (SBC) on March 22nd 2013; in conjunction with their fellow students from the MSc. in Sustainable Development.

The focus of this year’s conference was “From the Green Line to the Bottom Line: Creating Company Value through Sustainability”.

Prominent worldwide figures in corporate, food, environmental and business sustainability, gathered to present and debate topics relating to sustainable development, green culture and business models.

For the first time in a decade, the event was transported from its traditional home on the HEC Campus to the newly renovated Les Docks de Paris where the event was split into 3 locals.  This event showcased the level of professionalism and commitment of our students in showing dynamic leadership skills need to organize such a massive and influential event.

Speakers and panelists included Robert G. Eccles of Harvard Business School, Ioannis Ioannou of London Business School, John Elkington of SustainAbility, Bruno Bensasson of GDF Suez, Maximilien Rouer of BeCitizen,  Virginie Helias of P&G, Ariane Thomas of L’Oreal, Rodolphe Durand and Bernard Garrette of HEC Paris and Bernard Ramanantsoa, Dean of HEC Paris.

Many interesting key points were discussed during the conference – one challenging point in particular, that had the audience’s full attention, came from one of the closing keynotes given by London Business School Professor Ioannis Ioannou who stated that there is far more “green washing”; a lot of talk about sustainability, rather  than companies actually doing it in a strategic way thats not focused on creating another marketing lever to push products and services. Even though there is now new research that shows that “Sustainable organizations outperform in the long term!”

We were very pleased by the large crowd turnout  and media support and look forward to next year’s SBC to be bigger and better where perhaps more corporations will  have made some advances that don’t seem to focus on sustainability as a trend but as an important means to preserve the environment.

See you next year!

Here are some photos from the event:



VIVINA BERLA Senior Partner Managing Director Europe Sarona Asset Managemen-4_1


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