11 December 2015

What is it like to be a student at HEC Paris MBA? Student Voices is a student contributed section where current and past students share their first-hand experiences of life on campus and beyond.

Pri

Priyanka MATHEW, Class of 2017

“I’m ecstatic to be the MBA Luxury Club president here at HEC Paris. This school attracts top-tier luxury companies, and we’re fortunate to be able to organize really interesting cultural and networking events in partnership with outstanding brands such as Louis Vuitton, Hermes, Dior, Cartier, Chloe, L’Oreal and more.

Luxury is a fascinating industry that stands apart from others as it defies most rules of traditional marketing. The mission of this club is to immerse our members into the world of luxury and expose them to exceptional brands in order to expand their knowledge as well as their network. The new council is already planning company visits in Paris, case competitions with Pluris and LVMH, networking dinners with executives from all facets of the industry, and treks in conjunction with other clubs.

Our first event, along with J15, was a “Digital & Luxe” themed night in Paris over wine and cheese with speakers from L’Oreal and Pluris. Alex Onish spoke to us about L’Oreal’s digitization strategy, and Oliver de Cointet told us about how he creates out-of-the-box campaigns for his luxury magazine to surprise and delight his readers and his partners.

 

Digital Marketing and Luxury Event

Digital Marketing and Luxury Event

 

The members of this year's luxury club

The members of this year’s luxury club

We had a lot of fun with this event, and I’m looking forward to many more great moments this year with the Luxury Club.”

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